A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR

Shing, Dr. Shallu; Sharma, Dr. Anjali; Sourabh Bansal, Ankit Gupta

ISSN (Print): 2395-1737 Frequency: Quarterly

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International Journal of Academic Research & Development

Published by Bharti Publications, Established-2015

Research

A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR

Dr. Shallu Shing^*, Dr. Anjali Sharma^*, Ankit Gupta Sourabh Bansal^*

* Corresponding author

Abstract

There is growing trend towards online Buying. People are rapidly opting for it due to ease in functionality and availability of a wide variety on one single platform. This is a study undertaken to highlight the influence of demographics variables on online buying amongst the residents of Delhi &NCR. It is observed that demographic variables like age, gender, marital status, educational qualifications do have an impact on online buying behavior. The implications for the marketers can be focusing more on the segment that supports the youngster creating more awareness through campaigning. There exists a need on the part of marketers to make the consumer environmentally conscious on the aspect of online shopping.

Keywords: Demographics, online shopping, age, gender, marital status, attributes

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Volume: 3

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Shing, D. S., Sharma, D. A., & Sourabh Bansal, A. G. A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR. International Journal of Academic Research & Development, 3(1).

Shing, Dr. Shallu, et al. "A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR." International Journal of Academic Research & Development, vol. 3, no. 1.

Shing, Dr. Shallu, Dr. Anjali Sharma, and Ankit Gupta Sourabh Bansal. "A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR." International Journal of Academic Research & Development 3 (1).

Shing DS, Sharma DA, Sourabh Bansal AG. A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR. International Journal of Academic Research & Development.

D. S. Shing, D. A. Sharma, and A. G. Sourabh Bansal, "A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR," International Journal of Academic Research & Development, vol. 3, no. 1.

Shing, D.S., Sharma, D.A. and Sourabh Bansal, A.G. 'A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR', International Journal of Academic Research & Development, 3(1).

@article{shingndstudy,
  title    = {A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR},
  author   = {Shing, Dr. Shallu and Sharma, Dr. Anjali and Sourabh Bansal, Ankit Gupta},
  journal  = {International Journal of Academic Research \& Development},
  volume   = {3},
  number   = {1},
  issn     = {2395-1737},
  publisher= {Bharti Publications},
}

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TY  - JOUR
AU  - Shing, Dr. Shallu
AU  - Sharma, Dr. Anjali
AU  - Sourabh Bansal, Ankit Gupta
TI  - A Study of Influence of Demographic Variables onOnline Buying Behavior in Delhi and NCR
T2  - International Journal of Academic Research & Development
VL  - 3
IS  - 1
SN  - 2395-1737
PB  - Bharti Publications
AB  - There is growing trend towards online Buying. People are rapidly opting for it due to ease in functionality and availability of a wide variety on one single platform. This is a study undertaken to highlight the influence of demographics variables on online buying amongst the residents of Delhi &NCR. It is observed that demographic variables like age, gender, marital status, educational qualifications do have an impact on online buying behavior. The implications for the marketers can be focusing more on the segment that supports the youngster creating more awareness through campaigning. There exists a need on the part of marketers to make the consumer environmentally conscious on the aspect of online shopping.
ER  -

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