Motivated Consumer Innovativeness and Shopping Styles in Online Shopping

Verma, Agrim

ISSN (Print): 2395-1737 Frequency: Quarterly

ijard2015@gmail.com

International Journal of Academic Research & Development

Published by Bharti Publications, Established-2015

Research

Motivated Consumer Innovativeness and Shopping Styles in Online Shopping

Agrim Verma^*

* Corresponding author

Abstract

Motivated consumer innovativeness refers to the motivation sources for buying innovations. There are four types of motivated consumer innovativeness which include social, functional, hedonic and cognitive. Consumers possess different shopping styles conceptualised in the form of eight kinds of consumer decision making shopping styles which include perfectionist, brand consciousness, novelty, shopping consciousness, price consciousness, impulsive, confusion by overchoice and habitual. The paper aims to study the relationship between motivated consumer innovativeness and consumer shopping styles in online shopping. The research study is a consumer survey of 191 respondents studying their online buying behaviour.

Keywords: Motivated Consumer Innovativeness, Shopping Styles, Online Shopping

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Volume: 3

Issue: 2

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Verma, A. Motivated Consumer Innovativeness and Shopping Styles in Online Shopping. International Journal of Academic Research & Development, 3(2).

Verma, Agrim. "Motivated Consumer Innovativeness and Shopping Styles in Online Shopping." International Journal of Academic Research & Development, vol. 3, no. 2.

Verma, Agrim. "Motivated Consumer Innovativeness and Shopping Styles in Online Shopping." International Journal of Academic Research & Development 3 (2).

Verma A. Motivated Consumer Innovativeness and Shopping Styles in Online Shopping. International Journal of Academic Research & Development.

A. Verma, "Motivated Consumer Innovativeness and Shopping Styles in Online Shopping," International Journal of Academic Research & Development, vol. 3, no. 2.

Verma, A. 'Motivated Consumer Innovativeness and Shopping Styles in Online Shopping', International Journal of Academic Research & Development, 3(2).

@article{vermandmotivated,
  title    = {Motivated Consumer Innovativeness and Shopping Styles in Online Shopping},
  author   = {Verma, Agrim},
  journal  = {International Journal of Academic Research \& Development},
  volume   = {3},
  number   = {2},
  issn     = {2395-1737},
  publisher= {Bharti Publications},
}

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TY  - JOUR
AU  - Verma, Agrim
TI  - Motivated Consumer Innovativeness and Shopping Styles in Online Shopping
T2  - International Journal of Academic Research & Development
VL  - 3
IS  - 2
SN  - 2395-1737
PB  - Bharti Publications
AB  - Motivated consumer innovativeness refers to the motivation sources for buying innovations. There are four types of motivated consumer innovativeness which include social, functional, hedonic and cognitive. Consumers possess different shopping styles conceptualised in the form of eight kinds of consumer decision making shopping styles which include perfectionist, brand consciousness, novelty, shopping consciousness, price consciousness, impulsive, confusion by overchoice and habitual. The paper aims to study the relationship between motivated consumer innovativeness and consumer shopping styles in online shopping. The research study is a consumer survey of 191 respondents studying their online buying behaviour.
ER  -

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