Abstract

The quest of this paper is to make aware about the Indian Indigenous products and brand their history and marketing practices. In this paper the author has highlighted the importance of Indigenous products and brand, why it is important to market such products for making India more economically sound and lively in terms of providing employment and GDP. Author has insisted the use of E-commerce platform and marketing mix to mark the global presence of Indian indigenous product. Marketing practices of certain indigenous brand has also been discussed in the paper. This paper through its literature try to accomplish the laid objectives like to know the demand pattern of the Indian Indigenous product and brand, ease of positioning indigenous brand after the advent of e-commerce and digital India.

Keywords: Indigenous, Brand, Product, E-Commerce, Positioning, Economy, Global MarketingKeywords: NTFPs, Procurement Agencies, Kalahandi, Odisha