Abstract

Marketing in Education is a very important aspect now days. This paper intends to reveal the promotional tools which are considered for higher educational (HE) marketing. For this, the researchers conducted survey among different university students in Punjab, India. The questionnaire was sent through Google form to get response from fifteen private university students. The findings from this permit researchers to come up with relevant promotional tools to put in practice in order to enhance enrolment. The researchers found ‘Guidance by teacher’ and ‘Internet” to be the most influential factors as the promotional tools. This paper attempts to put forward the potential marketing tools to be used by the universities for marketing which further will enable the universities to develop appropriate communication mix.

Keywords: Educational Marketing, Higher Education, Communication Strategy, Promotion