Product Differentiation versus Supply Chain Efficiency Trade-offs: A Dynamic Capabilities Perspective on Competitive Advantage in Volatile Markets

Oke Joseph Adewale, Obatimehin Folakemi Esther, Jimoh Akeem Akande, Abdukareem Kehinde Ronke

The increasing volatility of global markets has intensified the strategic tension between product differentiation and supply chain efficiency, compelling firms to balance responsiveness with cost opti...