International Journal of Academic Research & Development · Author profile

Dr. R.S. Mishra

Published articles

2 articles

Business Ethics for Excellence: A View

No living organism is free from the governance of intricate selfregulated laws of nature operating with scientific precision. Individuals, corporations and society are not immune to the universal scie...

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Research

Consumer Behaviour in the Purchase Process of Household Product

Dr. R.S. Mishra, Ram Krishna Mishra

Household products have become an inseparable part of our daily life. Their purchase is an infrequent, expensive and technical one so it gains high momentum. The consumer has to make the decision unde...

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