International Journal of Academic Research & Development · Author profile

Dr. Shalu Mahajan

Published articles

2 articles

The Environment Social & Governance Imperative: Reshaping Growth in Business

Digitalization, the process of integrating digital technologies into business models, has become a crucial driver of innovation and growth. It contributes to the optimization of business operations, f...

10.70381/23951737.v11.n1.202... 5 views 2 downloads

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Research

Assessing Digital Engagement and Its Impact on Digital Influence: A College Student Perspective

Prof. Sunita Narang, Dr. Shalu Mahajan, Prof. Sharanjit Kaur, Prof. Harita Ahuja, Dr. Suchi Patti

Driven by the Indian government’s commitment to Digital Influence, exemplified by the comprehensive Digital India Initiative launched in 2015, the proposed research investigates the practical impact o...

10.70381/23951737.v11.n2.202... 4 views 2 downloads

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