Role and Impact of Merchandising, Branding and Labelling on the Buying Behavior of Consumers in an Emerging Economy

Dr. Farhan Alam, Aamir Subhani, Md. Absar Alam, Dr. Kunal Sinha, Abu Zar Ghaffari

Consumers advancing consciousness of product’s brand and label and the resultant transitions in their buying behavior entail the organized retailers to attain the specific needs of the consumers. Subs...