ISSN (Print): 2395-1737

International Journal of Academic Research & Development

Published by Bharti Publications, Established-2015
Research

Customer Satisfaction Towards Flipkart and Amazon : A Comparative Study

Kiran Chaudhary*, Suneel Kumar*

* Corresponding author

Abstract

The present study is descriptive in nature where an effort is made to find out that with which elements of Flipkart and Amazon the respondents are satisfied. The study uses the primary data which was collected with the help of a structured questionnaire. A five-point Likert scale was used to collect the data. The sample size was 100 respondents of the age group betwee18-35. Only those respondents were questioned about their purchases from Amazon and Flipkart who make at-least two transactions in the last six months. The respondents were approached on the basis of convenience sampling.

Keywords: Online Retailing, Customer Satisfaction, Customer Expectations

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