Abstract

The management of supply chains is a multifaceted domain that necessitates the harmonization and amalgamation of diverse entities, procedures, and assets. Historically, the primary emphasis of supply chain management has been on enhancing operational efficiency and minimizing expenses. Recent studies have emphasised the significance of incorporating human behaviour into supply chain decision-making procedures. The present study delves into the notion of behavioural supply chain management, scrutinizing the impact of human behaviour on the operations and outcomes of supply chain. This paper presents a comprehensive analysis of prominent behavioural theories and their relevance in the context of supply chain management. Additionally, it examines the practical implications of these theories for professionals in the field and outlines potential avenues for future research.

Keywords: Behavioural Supply Chain Management, Human Behaviour, Supply Chain Operation, Trust