Abstract

Corporate Social Responsibility (CSR) is the contribution a company makes to society through its core business activities, its social investment and philanthropy programmes. Corporations concerned with CSR are generally large-sized companies and multinationals Small and medium-sized companies do not give much importance to CSR citing reasons such as inadequate resources to implement a CSR policy. The popular CSR activities undertaken are related to environment and health. Whilst HIV/AIDS, the fourth largest killer disease in the world, is decimating societies and negatively impacting business world, very few organisations take it up seriously as a health CSR. HIV/AIDS is easily prevented and further transmission reduced. Building on views of Professor Sorab Sadri, Jayashree S and others we take the concept further to what may be termed Corporate Social Investment (CSI) and examine how corporates can take it up and help ameliorate the impact of HIV/AIDS epidemic.

Keywords: Continuum of HIV Care, HIV/AIDS, Business excellence, CSR